FINDING A NICHE (part three)

We're almost done! The third part of the process of finding your niche is to interview who you believe your ideal client is, and/or receive testimonials from friends and realtives who have known you well. See what they have to say and if your niche comes through their words. My husband confirmed my thoughts one day when he announced that he knew what my niche was. "You're an event planner!", he said. After hearing his reasoning for his assessment, I admitted that my thoughts had been the same. I had business associates and friends who also confirmed my thoughts and ideas. Allow yourself time in this process. I took nearly 3 months to really think it through. I didn't want to start something that would only lead me to starting over 6 months later. I searched out the market to determine prices, and I am now working on revamping my website and social networks. It will probably take me another month or two (possibly longer) before I have everything in order. I will conclude my series of finding your niche with one important suggestion for you and some resources that I believe would be most helpful for you. I suggest starting with a coach or mentor. Find someone who is familiar with your work, or who specializes in working with small business owners. Your coach should be able to help you dig into your past and find those skills you have forgotten about. They should be able to direct you through steps of growing your business, and leading you to resources that can be of great value. Paige Stapelton and Brian Stark of Authentic Marketing are also coaches that can guide you in helping you take that niche and market who you truly are. www.authenticmarketingmadeeasy.com. Referrals Institute has a variety of classes that will take you to the next level in the search of finding the RIGHT referrals for your business www.referralinstitute.com. Karyn Greenstreet from Passion for Business has some great ideas and tips in marketing and building your business. Check out her words of wisdom: http://www.passionforbusiness.com/blog/tag/why-marketing-fails-series/ (Series-one post per week-continues until late August) http://www.passionforbusiness.com/blog/problemwithniches/ http://www.passionforbusiness.com/blog/oneproject/ http://www.passionforbusiness.com/blog/website-startup-what-do-i-need-for-my-new-website/